Selling Hope, Selling Risk: Some Lessons for Law from Behavioral Economics about Stockbrokers and Sophisticated Customers
نویسندگان
چکیده
منابع مشابه
Selling to Strategic Customers: Opaque Selling Strategies
Over the past few years, firms in the travel and entertainment industries have begun using novel sales strategies for revenue management. In this chapter, we study a selling strategy called opaque selling, in which firms guarantee one of several fully specified products, but hide the identity of the product that the consumer will actually obtain until after the purchase is completed. Several fi...
متن کاملSelling safety--lessons from muraglitazar.
PEROXISOME PROLIFERATOR–ACTIVATED RECEPTORS (PPARs) are nuclear cell transcription factors with isoform agonists that exhibit clinical benefit. The PPARagonists increase insulin sensitivity, explaining the antidiabetic action of the thiazolidinediones rosiglitazone and pioglitazone. PPARagonists, including the fibrates, increase fatty acid oxidation, leading to a decrease in plasma triglyceride...
متن کاملThe Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
Although Advance Selling and Probabilistic Selling differ in both motivation and implementation, we argue that they share a common characteristic—both offer consumers a choice involving buyer uncertainty. We develop a formal model to examine the general economics of purchase options that involve buyer uncertainty, explore the differences in buyer uncertainty created via these two strategies, an...
متن کاملSelling Service Plans to Differentially Informed Customers∗
We characterize a monopolist’s optimal offer of service plans when only some subscribers know their demand (type) already at the contracting stage, while others may learn their demand (type) only after incurring some costs, if at all. While informed customers purchase simpler tariffs, those who are still uninformed purchase tariffs that subsequently allow them to more flexibly adjust their cons...
متن کاملRevenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling
Companies in a variety of industries (e.g., airlines, hotels, theaters) often use last-minute sales to dispose of unsold capacity. Although this may generate incremental revenues in a short term, the long-term consequences of such a strategy are not immediately obvious: more discounted last-minute tickets may lead to more consumers anticipating the discount and delaying the purchase rather than...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: California Law Review
سال: 1996
ISSN: 0008-1221
DOI: 10.2307/3480963